I was in Kochi recently, and was quite happy to find Uber there! About four years ago, a similar experience led me to write about how malls create a kind of homogeneity across cities. This is probably an advanced version of that thought, because I felt as though these were baby steps towards living in the cloud. If the apps (services) I use become available across geographies, how long would it take before location became irrelevant?
“Of course geography is relevant. I have a home in Bangalore, what do I do with that?” leads me to the real point of this post – ownership. TC had a fantastic (guest) post sometime back (by Tom Goodwin) titled “The Battle is for the Customer Interface“. Quoting from the first paragraph – Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. The post, of course, moves on to the business impact of this, but I felt that it is absolutely applicable in a personal context. More