Google did quite a cool thing today, as part of its birthday celebrations. It brought back the oldest working version of the search index available. While you could see the old Google at the internet archive (the two oldest archived pages of google are these), this actually shows you the results that would have appeared in 2001. Give it a spin and try searching for say iPhone, Obama, or even 9/11. The results will really take you back, and aback!!
And quite coincidentally, I came across a social networking site with a twist – Way of Pearls. While the ones we are used to give us a clue of what others are doing, this one tells you what a person will be doing later – days, months or even years later. It is most useful for planning events. There is a lifestreaming service available at the same site called Social Oyster. Together these could work well.
until next time, back to the present
Re Chlormint – they’ve take a rather slightly route to it. Even more negative would have been the buyer slapping the paanwala, and saying about the other mint – “Dobara mat dena”. 😀
Re Jaago Re: A complete waste of an opportunity, imho. The way I think about it is – if it’s a social initiative, or a CSR initiative, the brand should not push itself into the limelight. Allow the campaign to remain independent, and have a smallish mention of an association. People will notice it, but the campaign should be bigger than the brand. If it’s the other way around, it’ll fail. The current Jaago Re advert is better than the previous versions, but I don’t think they’ve handled it very well. The tea focus, and the Tata Tea branding killed it. India needs a political website, and Jaago Re could have been a great brand to support it.
loved the chlormint thought…would’ve worked for me 🙂
hmmm, on jaago re, i’d still appreciate the thought..they have gone further than most brands would… i felt the tea was an okay (if not great) device to drive home the ‘wake up’ message… while the branding was not subtle, it didnt scream either… i’m guessing the poor brand guys had to justify the massive spend internally, and couldnt do it without the product mention 🙂
Catching up with Google’s past http://tinyurl.com/a7kpoq