About manu prasad

Posts by manu prasad:

Equation – Punjabi by Nature

If we go by the number of eateries found soon as you get down the Domlur flyover on the Indiranagar side, you’d think there is a famine on the other side. To add to Hoppipola, Mainland China, Barbeque Nation, Rajdhani and so on, we now have a Punjabi by Nature as well. We’ve liked the one at Koramangala, but found the Whitefield version  a bit meh. To give it a fair best of three, we decided to try out Equation – By Punjabi by Nature, one Sunday afternoon. (map, it’s in the same building as Linen Club)

It has a couple of floors, and the terrace seating area, I’d think, would be fantastic for a night out, but on a Sunday afternoon when Bangalore was beginning to show its summer self, we decided to sit downstairs. If they’d kept the railing a little lower, we’d actually have a great view of 100 feet Road.

A few of the Zomato reviews had given us the idea that this had a microbrewery just as the others did. I found no vats during our little tour, but still had hopes when I asked the service staff. They confirmed that they didn’t serve craft beer. I cried a little and then asked for an Acharoska. D felt so bad that she asked for a Peach Lassi, not even a cocktail. My drink wasn’t bad at all, the alcohol presence was well felt, though the Achaar was a bit over the top. The Lassi didn’t taste as well as it looked, and wasn’t particularly peachy, literally and otherwise.

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Information & Interfaces

I’m still stuck on the narrative of consumption – both on the intent and interest front, as I wrote in Intent, Interest & Internet Dominance, as well as on the interfaces through which it will happen, something I started writing on in Consumer- facing AI : Phase One.

In this era of abundant choice, a device I use when fighting battles with myself on personal consumption is the can-want-need framework. ‘Can’ is made increasingly easier now because of convenience, ‘want’ by the choices around, and sticking to ‘need’ is a very difficult task! I read a really good post which has mirrored this in the (consumer) technology space – “How Technology Hijacks People’s Minds…“. More

Kamadeva : The God of Desire

Anuja Chandramouli

“You try my patience severely, sage”, said Shambara to Narada, and managed to express my feelings entirely. These (feelings) were not just restricted to Narada, but to pretty much every character in the book! But let’s step back a bit first.

As a subject, this one holds a lot of promise, because Kama has (arguably) a very muted presence in Hindu mythology, except probably the ‘burning man’ episode when he used his arrows on Shiva. So a book which could bring out details of his exciting life – since he was after all the God of Love and Desire – does have the potential to be quite good. While the story in itself stays true to mythology, what put me off the book is the narration. More

Making sense of nostalgia

#nostalgia-quotes-1

(via)

The other day, when discussing brand communication, we noted how nostalgia was such a broad platform that it would appeal to almost everyone.One moment you’re in the present, and sometimes, even without the slightest provocation, you’re off with a reconstruction of events that transpired. For instance, just a week before that, when I learnt that Kammatti Paadam was releasing, a lot of my excitement was because it was set in Kochi from the 1970’s onwards. Until 2003, that’s pretty much my life. Before and after I watched the movie, quite a few hours were spent recollecting my life in my hometown across a couple of decades.  More

Mighty Small

First published in Bangalore Mirror

One of the ‘perks’ of getting into 1MG Mall from the Indiranagar side is that you get to play/watch NASCAR in the last stretch. After the Trinity signal, you’ll swing wildly to the left, because you have to turn into Kensington Road, cutting through the blaring horns (with vehicles attached) that want to continue on Swamy Vivekananda’s path. Then you’ll swing sharply right to catch the mall entry, again zooming past irritated folks who just want to go straight. If you’re wondering what this has to do with a restaurant review, well, it sets the mood for Smaaash, whose eatery – Mighty Small – we will now focus on. Smaaash is a gaming and entertainment center, and locating Mighty Small within it reminded me of Crystal Maze! In line with everything around it, Mighty Small has a carnival theme, and one must admit that it holds an appeal and charm for kids of all ages, including those in their late thirties. The popcorn machine, the red and white colour palette, the desserts display, the circus-tents and balloons, all create a bright and cheerful ambiance. Add to that a DJ who set a peppy tempo to the proceedings with everything from Karz to Avicii, and we had all in readiness for the circus!

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Intent, Interest & Internet dominance

Facebook’s new move to dominate advertising by expanding its audience network to non users got me thinking about its interest based approach, and in contrast Google’s intent based approach. While both approaches have their place in the scheme of consumption, it reminded me something I posted a while back on a completely different context – choices.

We live in an era of (relative) abundance and are spoilt for choices. Consequently (to generalise) it has become more difficult than ever to stick to conscious choices. Increasingly we consume more because we can (largely influenced by our social network) than because we need. I see this as a parallel to interest & intent. I also think that the more data Facebook collects across its properties about users (and non users) the closer it will get to making intent an even lesser part of our consumption than it is now.  More

The Story of Philosophy

Will Durant

“Science gives us knowledge, but only philosophy can give us wisdom”, states Will Durant in the introduction to this book that chronicles the lives and opinions of Western philosophers from Socrates to John Dewey. The idea behind this book is to make philosophy accessible to the layman, and as one among the intended audience, I can say that it does a fantastic job of it!

There are nine chapters each dedicated to a philosopher, and two additional ones that capture the thoughts (in lesser detail) of three European and three American contemporary philosophers. (the book was published in 1924, so ‘contemporary’ is actually almost a century away) One of the great aspects of this book is how it manages to give the milieu in which the philosophers operated – both the socio-political contexts and the influences of his predecessors.

This gives a wonderful flow to the overall narrative and gives the reader a kind of seamless path of thought. The effect of their personal lives on their thinking has also been well captured. More

Privilege & Currency

I read a remarkable set of tweets sometime back on the subject of privilege by @eveewing. She rightly pointed out that it is fairly easy to acknowledge privilege, but reparations are far more difficult. Writing about it, by that measure, is the easiest thing to do, but be that as it may….

I had written about privilege a while back, and used the framework from Breaking Smart – socio economic, cultural and cognitive kinds. The tweets I’d mentioned above are related mostly to the first kind – socio economic – and this is indeed the most visible around. But a recent experience made me think of it a little beyond that. More

Horn OK Please

First published in Bangalore Mirror

The last thing you need on 100 feet Road Indiranagar is a signage that proclaims “Horn OK Please”, but hey, that’s what the new restaurant and bar is called. What adds to the twist is that it is right below the very musical sounding B Flat & Highnote. (map) True to its name, you hear the place before you see it. As you step out of the lift, you are greeted with the sounds of a Bollywood remix, and that’s one of the décor themes as well. Reworded Bollywood titles – Brosnan in Dabond executed superbly on a corrugated sheet, Rajinikanth in Endiranator and so on. Stallone would punch someone if he was saw ‘Rocky Rocky Rocky Sawant’, but it does deliver the LOL. The rest of the décor – bright an vibrant colours, truck art, lanterns and some of the seating – makes you think of a stylised dhaba. One element that really deserves a mention is the wordplay on the menu – from Palak Dikhla Ja to Skewer ka Baccha to Pathar Late Than Never, the pages are packed with puns that add a fun element to standard dishes.

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Consumer-facing AI : Phase One

Since the launch of the Messenger Platform and bots, (a handy summary by Mashable) the world has had a lot to say about this move by Facebook – ranging from “fantastic start” to “frustrating and useless“. Somewhere in the middle probably lies the truth. Facebook is, of course, not the only player in this specific game – to name a few, Slack, Telegram, Kik all are at it! A more elaborate representation of the landscape can be found here.

Somewhere in all this hype is a little grain of truth. For instance, two (plus one) trends, as explained in this post by MG Siegler, are pretty evident – the rise of messaging, app saturation and the increasing application of AI/machine learning. Bots are well placed in the intersection of these three. More