Metaverse: Get a second life
As gaming, AR and VR continue to advance in terms of mechanics and popularity, is the metaverse becoming more real than before? What are the components that need more work, and thinking?
Category: Future
The future of Fintech marketing
First published in ET Brand Equity Fintech is one of those small words that contains worlds. Just like marketing. While the former could be payments, lending, insurance, wealth management, neobanks etc, the latter includes brand management, digital acquisition, marketing automation, social media and so on. A combination of the two makes for a complex mix. […]
Occult of personality
The “fakeness” in influencer marketing is only a symptom of a malaise that is present at all levels of society. The CXOs/thought leaders who use agencies to build a personal brand are exhibiting the same duplicity. The secondary consequences on society, thanks to AI driven media creation and consumption, are probably beyond our influence now!
Classes Apart
The divide of 1% and 99% is giving way to a more layered class war that pitches the top 0.1% against what remains of the top 10%. The exponential power of capital against the incremental mobility of the professional class. As more and more are denied access across multiple levels, where will it drive society towards?
Womankind
I read two brilliant books in the last few months – Invisible Women by Caroline Criado-Pérez and The Age of Surveillance Capitalism by Shoshana Zuboff. Both books are concerned about data, but differently. One about its lack, and the other about its abundance. But my thoughts were further afield, inspired by the first book’s finding that including women in decisions makes better business sense.