Last week, I read two stories on influencers on sites that influence me. đ Since that’s a topic that has been seen here before (1,2,3) and it’s been a while since I’ve written about it, a couple of cents. YourStory’s post, I cheered, despite failing on their influencer scale, (of 5000 twitter followers) because it […]
My earlier post on media consumption fragmentation also made me think of the other side – the creation perspective. Despite the hubbub of “integrated campaigns”, some platform, more often than not, plays the lead. In earlier eras, choices were easier – until televisions came into the picture, it was limited to newspapers, events, radio; even after […]
It’s raining discounts and practically everything is on ‘Sale’, except probably Trivortex bangles! At Myntra, we’ve been having an ‘I Love Sale’ campaign running since January. While we have been tweeting about it since then, last week we decided to take the relationship to the next level. The #ReplaceMovieTitlesWithSale turned out to be a huge […]
I was quoted in a recent Social Samosa post – on Facebook Graph Search. Do check it out on their website, it has useful thoughts from various others as well. Given that it is a fairly large move, (third pillar, Facebook calls it) I thought I’ll add to my quote there. As a final goal, […]
LinkedIn’s article curation is improving very well in my case. What I particularly like is the dash of serendipity in the list. One of the articles I recently read was “Are we all being fooled by Big Data?” Though it is less to do with business per se and is skewed towards economic forecasting, it […]