The decreasing life expectancy of Fortune 500 companies is no secret – from about 75 years half a century ago to 15 years now! Martin Reeves’ TED talk “How to build a business that lasts 100 years” becomes all the more interesting in this context.
On the one hand, there is the day to day pressure of meeting business goals (read metrics) while on the other, there’s really no telling what black swan event in the business’ landscape might happen. As the thinking goes, the business would have to monitor changing consumer needs and ‘disrupt’ itself before others do the job for them.
The Four Horsemen seem to have an ability to balance these two forces quite well. Microsoft is now reviving itself. That would explain why they are now pretty much platform monopolies who increasingly have only each other as competition. Most other businesses focus predominantly chase growth, with efficiency as a key driver and corresponding metrics as score keepers. More