The nice folk at Social Samosa gave me a chance to describe exactly what I do for a living currently. You can read about Myntra’s strategy on social platforms in an interview here.
In other news, I just got back from a Philippines vacation. More about that on the other blog.
PS: Added a Media page since there have been a few quotes happening lately
The last 2 editions of Kuliza’s Social Technology quarterly impressed me with the breadth of perspectives as well as the understanding of the subject that the authors displayed. So when I was asked if I could contribute to the third edition, it was a pleasure.. and a challenge. The result is on Page 25, but if you are interested in social platforms, I’d advise you to sink into your chair and start from Page 1
until next time, get social?
Brands have always been storytellers, but new platforms bring with them opportunities and complexities that warrant a tweaking of the craft. Welcome to transmedia storytelling. And you can read the rest of my article on afaqs. (Just this once, don’t mind) :)
1970 words is long even by my copious post standards, and that is the size of my article on afaqs, on social commerce. That, and a fortnight trip to Kerala meant that I was too lazy to write up something new here. I have shared the article on all the networks, but in case you haven't read it yet, now is a good time. Click right here.
Apparently, there is another reason to click it too, go
ing by the response to this tweet
But since the face isn't much to look at, I'm hoping you'll focus on the article