Much has been written about 2016 being the year of Virtual Reality, (or not) but at CES and beyond, one theme that I’ve been noticing is Real Virtuality. The phrase – I meant it as innocent wordplay to describe the thought I had, but the irony is that it is actually the name of a game! Irony, because my thoughts were around ‘real’ businesses (with obvious physical manifestations) entering relatively more virtual environments. ‘Virtuality‘ in philosophy is what is not real, but displays the full qualities of the real.
While it had been floating around in my head, this post on GigaOm, on car manufacturers and their self-renewing straddle attempt in the future of the car economy, is what lent it a bit more solidity. The post mentions a few partnerships – Ford with Amazon for a virtual assistant service, GM and Lyft potentially for driverless cars. Ford is also well into its own autonomous vehicles agenda, has a partnership with DJI for drone-to-vehicle communications, (via) and has launched a wearables lab to test smartwatch integration with its cars. The car manufacturers are also developing their own systems, and are thereby in frenemy zone with the OS folks – Apple & Android. More