In An Ambient Future, I had written about how Google was potentially poised for something really interesting because technically, it had things in place to harness mobile, social and sensor data and overlay it with machine learning and AI. An early version of how this data could be surfaced contextually and be shown in an interface would be Google Now, as Christian Hernandez had pointed out. And that was why I was quite surprised and dismayed when I read that most of the team that had been working on Google Now had left!
The larger context though is about content discovery and two possible approaches to it – destination (platform?) and feed. I remember reading Neil Perkin’s post on the subject last year (it’s a fascinating rabbit hole of related reads, you’ve been warned!) and it has had me thinking ever since, especially in recent times, with apps increasingly replacing the traditional website as a destination. So far, the feed largely served as a distribution method to destination, but I believe it is no longer that simple on the web, let alone mobile. More