Balance Wheel

Somewhere between the need to belong and the constraints of conformity lies that Utopian state. I am beginning to realise that this is applicable across all modes of social interaction, whether they be real or virtual. It begins with people finding a common interest or ‘wavelength’ and sharing great vibes. School/college cliques, blogs and microblogs, workplaces, interest groups […]

Mean better than average?

BBH Labs offered some excellent perspective in a post titled ‘Mean Brands‘ a few days ago, which pointed out that when brands are asked to be more human online, we overlook the fact that humans are not nice online. Expanding on this, they showcased three scenarios – brand vs consumer, brand vs brand and brand […]