Data.Information.Knowledge.Wisdom

I still remember a time when most social media presentations considered the “One Size doesn’t fit all” slide mandatory. The platforms were new, and brands/practitioners were told that aping was not really the best policy. Yes, there were best practices to learn from, courtesy early adopters, but there were many factors to be considered before […]

Halve nots

During N’s last visit to Bangalore, the final minutes of our conversation was around rights and wrongs. Zeros and ones. Black and white. At some point in our evolution, we created halves – half rights, grays. Who’s to say your gray is grayer than mine? It becomes subjective, contextual. For argument’s sake, we could say […]

Zinghopper

A network that uses your existing social and professional connections for safe and secure ridesharing, that’s Zinghopper. In conversation with co-founder Arunprasad Durairaj. [scribd id=107672392 key=key-qx6ye96suz2evc46l3y mode=scroll]

Too big to fail

I had a bit of an epiphany a few days back. A sign of the needle shifting from social to media. In the era when the two words were grudgingly stuck together, one of the catchphrases I’d heard was ‘fail fast, learn fast, fix fast’. It was a time when the rules hadn’t been made, […]