Appeasing consumers

Last week, I had asked on twitter whether Indiatimes should consider buying/building a GroupOn clone and use its other media platforms to scale the business, especially since its also proxy advertising for their clients. In response, Shahid had wondered what prevented an Airtel from getting into it. The point (simplistically) being that, any platform owner […]

Citi Zen

There are a couple of Citibank ads that started appearing late last year. I haven’t been able to find it anywhere on the net, finally got one of the storyboards here. This one shows a ‘home’ scenario where a woman complains to her husband about how his brother (Amar) has brought his financial planner to meet their father. The […]