Content, Media, Distribution

I read an interesting post at Social Media Explorer titled ‘Is content marketing the new advertising‘. More than the specific subject itself, which I write about occasionally, it made me wonder about the various entities that seem to be vying for the marketer’s attention. So even if we do limit ourselves to the thought that […]

Even distribution

The per second and per character billing wars happening in the Indian mobile space now, made me consider whether its beyond a price thing – a need for consumers to slice and splice until they get exactly what they need. I see a parallel in the flow of content too, something I discussed earlier. Which […]