The role of content in a brand’s narrative is an oft appearing topic on this blog, so I was glad for the opportunity to discuss the subject with various entities who have a stake in this new ecosystem. I’ll be moderating a panel titled “The New Content Ecosystem – Evolution & Design” on Sep 25th, 2-3 PM during Social Media Week.

A fantastic mix of folks makes up the panel – Asit Gupta, founder of Advocacy Asia, Abhishek Chatterjee, founder of Tookitaki, Arunabh Kumar, founder of  The Viral Fever, Akash Deep Batra, Regional Digital marketing & eCommerce Manager APAC at Nestle, and Kalyan Karmakar, food insights consultant, blogger and columnist – it’s bound to be an interesting chat.

If you happen to be around, do drop in and participate in the discussion that follows. If you’d like me to ask questions on your behalf, use the comments section below, give me a shout out on Twitter.  #SMWMumbai