I’m still stuck on the narrative of consumption – both on the intent and interest front, as I wrote in Intent, Interest & Internet Dominance, as well as on the interfaces through which it will happen, something I started writing on in Consumer- facing AI : Phase One. In this era of abundant choice, a […]
Facebook’s new move to dominate advertising by expanding its audience network to non users got me thinking about its interest based approach, and in contrast Google’s intent based approach. While both approaches have their place in the scheme of consumption, it reminded me something I posted a while back on a completely different context – […]
It was a strange coincidence that I watched the 62 Super Bowl ads back-to-back, (thanks to this aggregation effort by Mashable) on the same day that I read this very insightful post by Steve Rubel on “Attentionomics“. The slideshow is also embedded below. In addition to the key takeaways – the lifespan of content created […]
For the last few weeks, I’ve been hooked on to MasterChef Australia. (the show’s site reveals the winner, this is the wiki entry) For those unfamiliar with it, its a cooking competition-show that airs on Star World. I’ve always liked the idea of food – more the consumption than the creation, of course, as you […]