First Proof

Penguin – Compilation I’m a few years late in reading this, so it’s no longer ‘new’ writing. But that doesn’t take away much from a decent collection of fiction and non-fiction. A book which can be read from both ends (Fiction and Non fiction start from opposite ends) and consists of 17 works of fiction […]

Social Media – beyond strategy

Unilever CMO Simon Clift, at Ad Age’s Digital Conference, spoke about the increasing role of social media in brand management, and said that the internet allows consumers to hijack conversations inspite of the huge money spent on advertising. From Unilever’s experience with Dove also comes the understanding that its not just the communicated parts of […]