In many beer fueled conversations, I have heard the sentiment of “quitting my job and doing something I am passionate about.” While I see merit in that line of thought, these days I also end up playing party-pooper by asking if he/she has a business model in mind, especially since the ‘passion’ is more often than not from the usual suspects list – digital photography, cooking/baking, writing, travel and so on. To clarify, unlike funded startups this model doesn’t even have to scale, but in the medium-long term, the revenue has to be greater than expenditure. That’s a requisite for survival in the world, unless one has alternate sources of income.
I saw a meeting of worlds when I noticed yet another job listing that demanded the person to be “passionate about digital marketing“? As someone who has been working in the domain since 2004, I have seen a version of this phrase appear in many job descriptions. I could replace digital marketing with startups, consumer insights, programming and so on, the question remains the same. More