More than fizz and froth

While the recession hits the economies worldwide, the cola giants have been trying their bubbly best to get the fizz back into the lives of their target audience, through hope and optimism campaigns. Pepsi began proceedings with its new logo, accompanied by a tagline “Every generation refreshes the world”. You can catch an entire set […]

Making it Really Simple

Forrester has a new study ‘What’s holding RSS back?’ According to the report, RSS usage is at 11%, and most people don’t use it because they can’t see its relevance in their lives. You can get some good snapshots of the report here. Now, I realise that because of the contents of this blog, a […]