Facebook is in the process of updating its Newsfeed algo again so that we see more posts from friends and family, and less from ‘Pages’. Great news, except that when every person is media, and there is a limit to the pruning one can do, the feed will still consist of biases, prejudices, hoaxes, paid endorsements without disclosure, and yes, cat videos, Lincoln’s quotes on self driving cars, click bait and baby pics. My point above is less about filter failure and more about the continuing explosion of content and its distribution to set the context.
But now let’s talk about filters. The sheer volume of content means that (in general) the reader will want quickly digestible information before he/she moves on to the highly entertaining video waiting in line. Absolutely connected to ‘the demise of the middle ground in the attention economy‘. The article talks about nuance in political debate getting lost, but I think its reach extends beyond that. As this fantastic Guardian article “How technology disrupted the truth” states, “..everyone has their own facts“. But why do this happen? More