Good cop, bad cop

Identity in era of social media proliferation was something I brought up in last week’s post. Since then, my office has shifted, and I have to travel a little more to get to the new place. Instead of going below the elevated highway, I take a shorter route that gives me elevated views every 5 […]

Brands – Interesting vs Popular

These days, Reader is helping me find a balance that contains both ‘interesting’ and ‘popular’ content. I came upon a very interesting post on Reader via Mahendra Palsule, which was one exactly this topic – Would you rather be Interesting OR Popular by Justin Kownacki. For the purpose of this post, Interesting: Arousing or holding […]