A space-time freedom continuum

An excellent comment from my previous post on self image, signals and the future, made me think deeper on the specifics of my plans. While a large part of this was about how and where one spends one’s time, I realised there is at least one more layer to this. That was a broader definition of freedom, and it comes with its own set of challenges.

Scarcity thinking in marketing

A brand could be defined as a perception in the mind of a consumer, based on his/her/others’ experiences. These experiences could be either of the product/service itself, or its marketing communication. Earlier, in a post in a different context, I had alluded to the framework of choice during consumption. To elaborate, what are the factors […]

Life menus

In last week’s post, I had referred to this excellent post – “How Technology Hijacks People’s Minds…” in the context of Google/Facebook/Amazon. As I had mentioned, I liked it because it had a direct connection with the can-want-need framework I (try to) use in my personal consumption. Specifically, his first point on the ‘menu’ and […]