I’ve always wanted to catch a big web entity’s brand campaign. No, Zapak and Rediff are not included because those were more product feature led campaigns, mail or to a lesser extent-gaming (because that was more a concept). I did find a few instances of ambient advertising from Zapak interesting though. Unfortunately the same cannot […]
A big news earlier this week was the launch of Big TV, with 20 channels to be launched – music, movie, lifestyle, regional..according to this article from some time ago. (via medianama) Right at the bottom of the article is a paragraph on their internet plans. I, for one, am always intrigued by the BIG […]
An interesting post here sparked off an even more interesting discussion on twitter, which made me think about online entities’ relationship with mass media in general. The above post talked specifically about the 2 gaming entities – zapak and games2win and their contrasting styles. What interested me was the part about the surge that happened […]
For all those who’ve been good and watching TV, the source of that one should be a lollipop. There are some 4-5 ads of AOL doing the rounds, which you really couldn’t have missed. What’s the context? Well, i read here, that AOL is buying out Bebo for $850 million. Oops, I should’ve told you to […]
Well, maybe Bill and Mark have met before in other contexts, but to actually have a promo of MS doing a facebook application in India is perhaps a first. And thats not all, there’s a game on zapak too. ‘Heroes Happen Here’ is the theme of the entire promo being done by MS. While the […]