Monthly Archives: August 2013

The narratives of our lives

This wonderful post at Ribbonfarm got me thinking about places as narratives. Specifically, it reminded of something I wrote a few years ago on the subject – Watermark. The conclusion of the post that got me thinking was this – The space we inhabit is more topological than ever as we locate our positions within networks instead of maps and this may be the most true narrative about the present age: No matter where in the networked world we’re coming from or traveling to, we’re already there.

Indeed, places were probably the earliest narrative that existed – in our early days as a species, we probably didn’t move away much from the place we were born. As civilisation evolved, I think many more institutional narratives were added – religion, nation, culture, and so on. In the era of consumption, even brands (media and otherwise) have attempted to invade the space. For example, in our own lives, there are many narratives that we consciously or otherwise become part of – the kind of books we read, the music we listen to, the movies we watch – in short, popular culture. Each generation has its own set – from Ramayan on TV to Facebook.

Sometime back, I had written about the internet being the zeroth place – the one that supersedes all the other places, including the physical ones, in our life. Especially with a social layer, it has the capability to accommodate all our narratives – individual and societal. The Ribbonfarm post talks about how the default nature of the digitised era is to store, and no matter how much data our society manages to produce, we’re even better at finding places to keep it. In that sense, it isn’t just geography that the internet seems to have removed as a driver, but time itself. The other day, when I was reading The Confusion, I happened to read a post from 2005 which summed up how I felt about The Baroque Cycle in general. Yes, I tweeted about it. :) But I still can’t be sure about the evolution, and wonder if the abundance of storage might drive us to consciously seek out ways where the information will not be stored. eg. the rise of Snapchat.

I have always felt that narratives are a way to fulfill our sense of belonging. Across time, this role has been played by several entities. The internet has made it possible for even the smallest of niches to have its own narrative. Where does it go from here?

until next time, comment on the narration? :)

This Time Of Morning

Nayantara Sahgal 

The books set in the era after independence (that I have read) have mostly dealt with partition and its aftermath. This one is different because it is set in a later period, but one that captures the challenges before a nation and its people. People who have had to change from being freedom fighters to bureaucrats, politicians and ordinary, but free citizens who all have to play a part in nation building. People who know they’re being watched by others across the world as they set about laying the foundations of a country.

As a member of India’s first family in politics, Nayantara Sahgal is very well suited to write this tale. The anecdotes on Gandhi, the notes on Nehru’s room, all add to the authenticity of the narratives. Though we begin to see India through the eyes of Rakesh, a foreign service officer who returns to the country after six years, a long list of characters soon appear – bureaucrats, politicians, and their families, all of whom have to cope with the changing landscape.

The book offers a view of the early stages of corruption that’s now an epidemic in India – when industry meets bureaucracy and politics, and a new generation of politicians, who have had little role in the freedom struggle, suddenly get their taste of power. An older set is forced to watch vested interests take precedence over morality and integrity. Power struggles and manipulations among them are interspersed with cultural clashes between generations and outlooks, providing a wholesome snapshot of an era.

With so many unique characters, whom the author uses to provide perspectives on various facets of life and mindsets in that period, I did feel that a longer story was needed to do justice. The narrative of a few characters seemed to have been cut short purely for some kind of closure before the book ended, and the hasty conclusions sometimes worked against the hard work done thus far. But yet, it is quite a good read, especially because it is set in an era which is rarely talked about, or understood.

That’s the plan for now

This ‘what could have been’ post on FB Platform and the broader theme of ‘move fast, break things’ made me think about planning – brand as well as business, how technology is reshaping it, and the fine balance that is required to ensure business growth goes hand in hand with retaining the trust of the ecosystem.

Brand planning has always been an interest area, and I’ve had the good fortune of knowing a few brilliant planners, and learning what I could from them. Still continue to. A simple search would throw up a number of planning frameworks, and many of the fundamentals would still hold.  However, technology is throwing open more options in terms of manifestation/output. I found some good perspectives in this article which is about that CMOs can learn from technologists. The fundamental theme is dynamism. But such are the challenges that they remind me of We are trapped in our inadequate mental models ~ John Edwarrd Huth (via)

I’d think that brand narratives are (also) shaped by the story telling devices at their disposal. As Mitch Joel points out here, the nuances of marketing vs advertising need to be understood as brands struggle to transition from the mass advertising era. One-way media allowed a linear flow, but current platforms demand flexibility, and customised rendition across contexts and platforms. If consumers are the new media, the stories should be ones that they can identify with, fit into their personal narratives, and therefore inclined to share.

Many of the familiar narrative devices have focused on getting attention, but that is increasingly difficult. It’s not that ‘awareness’ can be ignored, but not only is it not enough, but attention for the sake of itself cannot work. I really liked this post (again by Paul Isakson) where he encapsulates the thought in the title itself Adding Value > Getting Attention. The > works not just as ‘greater than’ but also as ‘leads to’. Or, in other words, Be the Company Customers can’t Live Without.

In a highly fragmented media and consumption scenario, how does a brand/business know what to focus on and when to shift from it?A wonderful blog I have discovered recently is that of Paul Isakson. This post, for instance, throws light on the need for the brand to stay true to its own story, and therefore focus on specific audiences. Another of my favourite posts focuses on something that I have always believed in and liked – the back story, and its relevance for brands. What we are today comes from our thoughts of yesterday, and our present thoughts build our life of tomorrow ~ Buddha

To get there involves a cultural change, and tectonic shifts. I also think that this will force brands to think about scale. In a mass media world, a brand could get ‘reach’ by throwing money. That can still be done, even on social platforms, but when attention is not the only thing that matters, the challenge is to build relevancy and scale it – across time. That requires new planning frameworks, and possibly means a



We started with FB, so let’s go full circle. Even as late as last year, there was massive skepticism around Facebook’s ability to adapt and thrive in the mobile space. In the last earnings call, they reported that mobile had contributed 41% to revenue. (read) It would seem that Facebook knew its story, what to focus on,  and stuck to it.

until next time, refresh


If Koramangala needed one more addition to its eateries to tilt the balance in its favour, it’s done! Tilt is a gastropub on the same road as Truffles Ice & Spice. There is no valet parking so if you have a four wheeler, you’re probably better off parking in that lot next to Empire, and walking it up. Plenty of space for 2 wheelers though. Tilt bills itself as Bangalore’s first destination gastropub. I know a certain Monkey who might pick a joust over that, but since Koramangala IS Bangalore for a lot of people, we’ll let that pass. When we’d dropped in at Tilt a couple of months back, we had the luxury of choosing our seating at 8PM on a Saturday, but the second time – a few months later, people who walked in at that time didn’t even have a choice of where to stand. The place was packed – the ground floor, the mezzanine seating, and the outdoor option! I get the feeling that a certain Dj TT had a hand in it, but even otherwise, judging from our experience – the food and the general vibe – the place deserved it.

Tilt has outdoor seating and in the indoors section, has a ground and mezzanine floors on two sides. There’s also the mandatory giant TV screen. The interiors include hat tips to music in the form of posters all over, but we wondered whether the grunge look had gone a bit overboard. However, the rest of the experience easily takes over before you start paying attention to the details. ‘Familiar’ is the word that Tilt uses to describe the music it plays, and it was exactly that. A sea change from the 2010-hangover music we heard the first time. It was still a bit loud, but everyone seemed to be having a blast, and that brought the painful realisation that age was not really tilting in my favour!

The drinks menu was under construction the first time with print outs being given to us, but things had changed since then. The first time, we asked for a Sangria and a ‘Crazy Mango’. The sangria was reasonably good and had brandy in it, though measly in terms of quantity but the mango drink (aam panna based) was awesome, and highly recommended. The latter wasn’t available the second time though. The Tilt Kiss (mocktail version) was not bad either, but the Cosmopolitan turned out to be too sweet.

The main menu is an eclectic mix of various cuisines, with many fusion twists. In addition to the regular menu, there’s also a bar snacks menu. The first time, we tried Oriental stir fried pork sausages. The sausages had lemon grass and soy glaze, giving it an excellent hot and sweet flavour. The second time, a rainy night menu meant that we had to try a soup. The Broth of leeks and charred Za’atar flavoured chicken got a few points just for the unique presentation, and the mildly spicy soup didn’t disappoint on taste either. We missed the German snail sausages in the dish, but the Pork Cocktail sausages and the superb sauerkraut seasoning quite made up for it. Billions of Blue Blistering Barnacles was up next – grilled seafood, mushroom ceviche, crisp Basil chiffonade chicken with chlorophyll mayo and Peruvian bread. We found squid, prawn, and fish; the mayo deserves a special mention for the flavour it lent to the dish. The Old Monk Chicken crispy chilli hot wings has been a favourite and continued to be everything it promised.

Technically, the mini wharf burgers are part of the bar snacks menu, but given we were a few drinks down, we tilted it towards the main course! I was warned that their appearance was deceiving and they’d be quite filling. I think there is some tasty truth in it. The Fusilli in creamy pesto with mushrooms was thick and creamy but might have felt a little ignored in the company of meatier dishes. Capriscisico calebresse was our pizza of choice, mostly thanks to its name dropping among ingredients – ham and bacon, to be specific. But the thin pizza was only average, though quite filling! For those interested, there is also a Man vs Burger championship that’s always on! The Penne Chicken & Mushroom Alfredo was quite creamy and tasty. The quantity was also decent. The ‘Interpretation of Kozhi Porichathu’ took some more time and the presentation was quite fantastic. The dish itself was only average. The chicken could have done with a little more cooking, and the Beurre blanc seemed to be made of coconut milk powder and that took away a little bit. 


For dessert, we asked for a Gianduja hot chocolate souffle which had fried chocolate biscuits and a chocolate vanilla creamy ‘soup’. That took an inordinate amount of time. Apparently the chef had forgotten about it! Thankfully it was worth it. The two chocolate components beautifully complemented each other in terms of texture and flavour. During the second visit, we chose the Chilled strawberry bisque and the Crème Brule. (sic) The former also had pistachio quenelles and ricotta cream, which complemented the strawberry flavour but couldn’t really elevate the dish. The Crème Brulee was crunchy and custardy, but the custard was a little too hard.


For about Rs.1500, you could share a drink, a non veg starter, a couple of main course dishes and a dessert. (Inclusive of taxes and service charge) Tilt has a lot of things going for it – good food, energetic vibes and from a few experiences, superb music! What it can work on are the details eg. dog-eared menu cards, and probably some character – something that for instance, Monkey has oodles of. If they do, there’s nothing that stops the establishment from going ahead full tilt, even amidst the gastronomic abundance that’s Koramangala.

Tilt Gastropub, 99, Ground Floor, 4th B Cross, 5th Block, 1st Main Road, Koramangala Ph: 25530520

The second visit has been chronicled on Bangalore Mirror.

Frazer Town Feeding Frenzy

On hindsight, it seems unpardonable that we lived in Cox Town for over a couple of years and didn’t really explore the Mosque Road – MM Road area, especially during Ramadan. But that story is more than half a dozen years old and the entire experience is way more mainstream now. In fact, such was the hype this year, that I became more or less convinced that TOI would do a brand takeover next year! Before time ran out, we had to visit, even if it meant traveling from Koramangala on a week day.

Due diligence was done across the web for must-eat items.  We reached there by around 8 and found two organised ‘food courts’ in addition to the various stalls on the roadside. First on the list was Patthar ka Ghost, which had its share of chewy pieces but otherwise turned out to be quite splendid. While they were getting us plates, we managed to eat kheema samosas, which turned out to be delicious! Both of these were from the eatery smack between the food courts. Another item on the list of must-try items was the Bheja Puff, which we tried inside the first ‘food court’. This was only average, specially because it wasn’t really hot. So we quickly focused attention on the ‘camel meat’, arguably the biggest star in the list. This turned out to be more like mutton in terms of texture, and we wondered…..


Given that most of the items on the list had been checked, we decided to switch to crazy consumption mode. The rolls in the first food court turned out to be just average, but that “chick on a stick” (first image below) was fantastic. (and reasonably heavy) It has a layer of egg and a tangy masala within, and I’d rate it among the best dishes I had there. All of this was washed down with Arabian grape juice. We then moved on to the second food court, (moving in the direction towards MM road) which was slightly larger, but with a similar set of options. More mutton and beef was consumed, the former in the form of kababs and the latter in muti coloured versions! :) Before we proceeded to the final course, the haleem had to be sampled, and the centre stall in the second food court actually had quite a decent version.


Desserts are slightly non-intuitive in this context, and we had actually consumed a Khova Naan much earlier in the game. Unfortunately, not the famous Albert Bakery version, and was only just about ok. We went back to the stall between the food courts because we’d spotted quite a few options there. The Shahi Tukda was up first, and though reasonably good, was totally beaten by the fantastic Phirni, and the superb Banoffee Pie. Actually the ‘pie’ was replaced by a plastic cup, but it still tasted great!


We more or less crawled towards our respective cars, and this was not just because of the crowd! We were a group of 8, and at about Rs.350 per head had a feast that would have us burping well into the next day. This is obviously not fine dining and you have to earn (nudge – push – get irritated and shove) your way through equally fanatic carnivores to the food you want to consume, but it is oh-so worth it. You have 2 more days, go for it! :)

Six Suspects

Vikas Swarup

The second novel by Vikas Swarup, after Q&A, the book that now has a life of its own. Six Suspects worked essentially as a superb suspense thriller for me, but it is also a commentary on everything that happens in India – from militancy and racism to reality TV and call centres. Through six of the most stereotyped characters that you could ever find (okay, five), the author manages not only to create a gripping tale that shakes up the mix every time you think you have cracked the mystery in your head, but also manages to share a perspective on many of the things that makes news and even the probable behind-the-scenes machinations. All delivered not in a preachy tone that one would expect when such topics are involved, but the most amazing wit and sense of humour I have read in recent times.

Right from the time the author shares a brief history of Vicky Rai, the ‘victim’, and in three paragraphs narrates the deeds that brought India’s sense of justice into the spotlight, I was hooked. He then proceeds to set up the suspects – the bureaucrat who is yet to get over his loss of power, the actress who tries hard to maintain her image and reputation and not mention Nietzsche in conversations, the tribal who seemed to be the only non-stereotype and displays a sense of deep rooted compassion and understanding that humanity seems to have lost, the mobile thief who lives out the Bollywood cliche, the politician who will go to any lengths for power, and the American, whose tale – right from his name, Larry Page – is such a bizarre laugh riot that it deserves a sequel!

The story lines develop independently, but with clear connections that add to the intrigue. The politician’s spiritual advisor, the actress’ man Friday, the underworld’s ransom kidnaps, the honest cop, the Bhopal gas tragedy and its victims, Pakistani militants, naked sadhus in Prayag, and even the Indian American university grad, all cliches that add volumes to the narrative. But the real craft and genius is in how the stories and backstories are connected, and all the details are tallied. From the motive to the execution, every character, primary and secondary, and his/her action is accounted for, all while making us believe, for instance, that Gandhi’s spirit has entered a corrupt official!

After all of this, the author takes us through the night itself and just as I thought that the climax itself was an anti, it turned out to be the setup for a riveting series of events that provides a deserving end to a fantastically written work of fiction. Must read.