Monthly Archives: May 2014

Agile @ Scale


I think I used ‘dis-aggregated social network‘ on this blog for the first time in 2009, referring to Google’s basket of services that were connected relatively flimsily then. IMO, Google has always been that way, even including Google+. (read) I remembered it when I tweeted this about Facebook – around the time news of their Fan Audience Network started trickling in.

It got me thinking (again) on ‘scale’, a recurring theme here. In a less complicated world, where the trends in the business landscape were significantly more linear, (growth, competition, consumption, economy) scale was a powerful weapon to wield. But it’s a different world now. Artificial Intelligence, 3D Printing, Internet of Things, Wearables  and a hundred other things might completely disrupt the status quo and the need an incumbent brand satisfies. These are the known ones, and then there are the conceptually invisible (at this point) ones. Surviving (let alone thriving) in this shifting scenario requires agility, and it is difficult (though not impossible) to see scale and agility together. I looked to Google and Facebook for an approach towards this because not only are they surviving, they seem to be thriving. Yes, we’ll get to Amazon in a while.

What does it take to be agile at scale? I can think of four ingredients, the last three repurposed from the title of this post by JP Rangaswami.


I remember talking about re-defining of scale at the Dachis Social Business Summit. The thrust of the presentation was that brands could engage consumers at scale only if they use currencies that create value for the user in the context of a shared purpose. I have elaborated it in this post at Medianama. Recently, I saw that Hugh MacLeod has brought it out beautifully here. Simply put




The purpose need not have one constant rendition. As the landscape changes, a business will need to adapt it to suit changing circumstances. For that, a business needs to understand the possibilities. I saw a very good line in this post about being a maker – the more you work in the future, the less competition you will have. How much into the future a business needs to be working is subjective and depends on its dynamics, but if it doesn’t disrupt itself, someone else will gladly do it for them. (“The Jeff Bezos School of Long-Term Thinking” is a good read in this context)


While purpose and possibilities are all good at high altitudes, a business also needs strong operational  platforms to back it up. As organisations scale, I have seen two things that affect agility. One, the processes that are introduced to create efficiency @ scale more often than not, become the goal instead of a means, slowing things down and taking away from actual goals. Two, as processes and manpower increase, silos are created. The good news is that it is easy to see technology platforms bringing more efficiency into processes as well as an iterative way of thinking in the near future. It is already happening in marketing. This, and many other factors are also dictating a consumer experience driven approach and are forcing organisations to break silos. As the entire brand/organisation becomes a platform (read) that regularly revisits its context and purpose in the life of a consumer, ‘everything becomes a node on the network


HuffPo had a post sometime back, citing Zappos, calling 2014 the year of workplace reinvention. It is interesting to note that parent company Amazon has apparently aped Zappos’ ‘pay to quit’ policy, even as more and more stories about working there being a ‘soul crushing experience‘ are coming out. Meanwhile, the two points it mentioned for this to happen are purpose and trust. These I’d say are the bedrock of culture. It’s intuitive that a workforce mindful of the organisation’s purpose and their role in it would keep an eye out for the business’ possibilities, be ready to work beyond silos towards a great consumer experience, and bring in others who would help the business scale. This, along with purpose, has to be the glue that holds it all together, enabling the organisation to move fast without cracking.

While different sectors are at disparate distances from a radical shift necessitated by technological developments, it is, I think, inevitable. In this fantastic post titled ‘Knowledge is faster than mortar‘, which looks at scale through a different lens, the author makes the point that ‘the old mechanisms don’t fit the new social structure.Old mechanisms were built to scale stability, new ones will have to be built to scale despite instability. Anti-fragile, so to speak. Indeed, we will see many manifestations as existing structures try to adapt – internal mechanisms like Amazon’s 2 pizza rule, consumer facing disaggregation like Facebook that have a corresponding internal wiring, or brands tweaking their 4Ps even further for different contexts. But whatever paths businesses choose, this will hold true


until next time, the fast and the curious

Infinitea, Indiranagar

I’ve been to the Cunningham Road version a couple of times, and am a bigger fan of its ambiance than the food served. D has not been there and such occurrences (me having visited places that she has not)  don’t sit well with her. Unfortunately, Cunningham Road is a little away from our part of the universe, so I have dillydallied. Sometime back, she triumphantly announced that she had seen an Indiranagar version and that left me with no excuses. So we landed there one Sunday noon. When going from Koramangala, take the left turn after the Domlur flyover, you’ll see the outlet on your right a bit before this road meets 12th Main. Enough lanes around to park peacefully.

The space is considerably lesser than the Cunningham Road outlet, and limited to one floor, though there are alfresco and indoor seating options. The ambiance retains some of the quirkiness, though this is less of the elegant tea room than the other outlet. But they have done their best given the space constraints. The menu is the same, and we asked for pots of Choco Ginger and Vanilla Oolong. The first one had a chocolate aroma that proved that the way to man’s heart can also be through his nose. The taste though was skewed towards the ginger. The second one had really subtle flavours and D didn’t care for it much.


We decided to skip starters and began with a Cream of Mushroom and Chicken soup. It was slightly thinner than we’d have liked, but it wasn’t stingy with the cream, and with a dash of pepper, we learned to like it. For the main course, we ordered a Chicken Tetrazzine and a Baked Fish Parmigiano. The Tetrazzine was a baked dish with spaghetti and a cream sauce. The cheese was strong with this one, but the sauce again felt a tad diluted and bland. The fish dish was relatively better, because there was some tang thanks to the red sauce and tomatoes. This one too was generous with the cheese, and left us with just enough space for a Crillon Cake. Dark, flourless chocolate cake with whipped cream which floored us. Fantastic end to an otherwise average meal.


The service was quite prompt, the ambiance is pleasant enough, and the meal left us lighter by only Rs.1470 including service tax and charge. That was quite reasonable, given the location.

Infinitea, 26, ESI Hospital Road, HAL 2nd Stage, Indiranagar, Ph: 41265258

ASURA: Tale Of The Vanquished

Anand Neelakantan

Asura is partly a Ravana perspective on where his life intersects with that of Rama, (and thus Ramayana) and partly a social commentary of his life and times. (how society treats women, the caste system etc) The tale is narrated by Bhadra, an asura who fought under Mahabali and several others before becoming a recurring (and key) figure in Ravana’s life from the time he led a ragged army against Kubera. The narrative begins with Ravana’s last moments, as he lay dying on the battlefield.

Predictably, the book shows Ravana in a good light, whose only fault was that he defied the prevalent societal norms and lived life on his own terms, as opposed to Rama, who was deified by the higher castes and made into an ideal image. For all we know, this is probably true, since history is after all, written by victors.

While most of the story is essentially known, the author deserves credit for demystifying the myth – from the big picture details of which region was ruled by which king to smaller details like Pushpak as a flying machine prototype and Jatayu becoming a bird that got caught in its rotors. This does require that he has to gloss over some of the events, but that’s easily something we could forgive because the author largely keeps it true to the original tale. Varuna as a pirate, Kubera as the merchant king, Yama as the drug lord, various Indras, are all superb renditions of familiar mythological characters. There’s some intelligent use of Bhadra in the final events, and the author leaves ample clues for the reader to predict it. The author tries to show that in many ways, things have remained unchanged – the generation gap between Bali/Angada and Ravana/Meghanada is a classic example, and this is something that gives the narrative a lot of credibility. (+5 points for the Jabali mention)

But I did feel that it could have been edited better. Bhadra’s character, though used well to show how the life of a common man changed, or remained unchanged as the ruling class switched, is prone to long winded discourses which slackens the pace. The working of Ravana’s mind too becomes preachy once in a while, but thankfully not too often. If I had to nitpick, I’d say that mistaking navel for naval while describing a woman’s anatomy is not a sign of good proofreading. (-5 points for not connecting Chandrahasa to Shiva and relegating it to a blacksmith origin)

But in essence, it is a fresh take, and was good enough for me to visualise how it really must have been – as something that really happened, and not just a myth.


The IP Man

Disambiguation: This is about the Infinitely Patient Man. For the original, see Ip Man.

In the last post, and a few before that, (Brand &  the personal API, The path to Immortality) I’d written about our increasing ability to log and monitor our various activities (food consumption, exercise, sleep, location, to name a few) as well as apply them – for example, to measure and  course correct – manually, machine-led or using a combination. The idea of the quantified self, I’d think, is to make a better human being at least in the physiological sense to begin with.

In another line of thought, I’d also explored whether, as we proceed along this evolution, we could also create a more mindful version of ourselves – what I called a qualified self. This surfaced again a few weeks ago, as I analysed my own behaviour in a certain situation. I have been trying to be non judgmental, but it’s not easy to let go of some baggage, especially deep rooted ones that have existed for a long time. As I became grumpier (also) thanks to my irritation at not resolving my battle with inner demons and the other person’s behaviour remaining unchanged, the person at the receiving end remained his calm self. As always, I had conflicting emotions later – on one hand, guilt, for treating him thus, and on the other, a justification based on many events past and present. I also tried to put myself in his shoes and imagine how he must have felt.

That’s when I realised that the process of creating a qualified self is much more challenging because there is no objective measure of right and wrong. i.e. one can objectively quantify the input/burning of calories based on BMI, gender, age and other factors which are subjective, but on what objective scale does one decide whether one’s action/decision/thinking is right in a particular context?

What must have gone on in his head – did he face and win against the same struggles I had, or was he detached from it? Either way, it seemed to me that he was less anguished than I was. Is it his considerably larger experience of life that makes him so? It made me think – are such people, the infinitely patient ones, a key to cracking the qualified self? Is it even possible to monitor let alone apply their path? Or is it the kind of IP that refuses to bow to objectivity, and plays a part in making us what we are – human?

until next time, intellectual propriety :)

Bonus read: Achieving Apatheia





First published in Bangalore Mirror, though I had no hand in that unintentionally hilarious USP! 

I whined when I was asked to do this review, because it was in Whitefield! The Koramangala snobbery in me called it a 2D/1N package, specially thanks to traffic. But it was a good thing that I finally visited. A visit to Stomp manages to bring out both the meanings of the word. I can imagine people stomping their way (angrily) through Forum Value Mall (map) trying to find the place. They have hidden it well in a corner! But once they manage to get in, I can understand why they’d want to stomp – dance with a rhythmic stamping step.

There’s a small alfresco section, but the rest of the ambiance immediately reminded me of Richard O’Brien’s Crystal Maze – this would be the Medieval zone, with some ‘Industrial’ thanks to the large pipes. Add to this a Gothic touch, and the picture would be almost complete. Almost, because music is an integral part of the pub’s character as well. I loved the church-like stained glass ‘windows’ featuring Ozzy, Hendrix, Morrison and so on, and the quotes by famous artists that pop up at a few places. With all of that as the backdrop, we were mildly disappointed when we walked into a James Blunt song video playing on the giant screen. But that was quickly redeemed with a blast of Floyd, Dire Straits, Guns N’ Roses, The Police, Bon Jovi and videos we hadn’t seen in a long time! A hark back to the days of my youth, but as the night progressed, the playlist became younger. Avicii woke me up to the fact that I was older and Icona Pop reminded me that “You’re from the 70’s, but I’m a 90’s b***h”! The food proved to be a good distraction, and I let the non-veg mafia croon ‘Don’t you worry child’ in their own comforting way!


The menu is mostly Indian, and even when they do stray towards Continental and Mexican, there’s an Indian touch to it. The good news is that alcohol is relatively cheap and there are some interesting cocktail options. We tried the Purple Slurple, made from cabbage juice and white rum, and the strong and frothy Whisky Lass-y. The white wine Sangria was also different from the standard, apparently using a pulpy soft orange. The complimentary Guava Martini wasn’t bad either. Solid consumption began with the Beef Chilli Fry, which was quite tasty – well cooked meat and spicy. A house special – Ghaati Chicken Sukha was up next, and it reminded us of the coastal Sukka dishes. This was our favourite non veg starter with a mildly spicy masala and finely grated coconut for texture. Baingan Burani tha, in fact it was quite good and in appearance and flavour reminiscent of chaats. The Chilli Pork was the last of the starters to arrive, and except for the animal involved, was a replica of the beef dish we’d had earlier. But we had been  warned, so I wouldn’t really complain.


Understandably, the main course section has fewer options compared to the starters, but what was disappointing was that quite a few dishes were unavailable. All dishes are served with Indian bread/rice variations. We had to go with the Dal Gosht because the Dabba Gosht, Maamsam Koora and the Sri Lankan Beef Stir fry were not available. Unsurprisingly, this bland dish proved to be the least favourite. The Prawn Chilliajo made up for it with juicy, brilliantly cooked prawns in a delicious onion and pepper based thick gravy. The only vegetarian in the group tried to interest us in the Pesto Penne, which was quite good, though heavy, according to her, but we were preoccupied with the superb Chicken Farfalle in Makhanwala sauce – thick, flavourful and an example of a happy cuisine marriage.

There are only four dessert options and the house special wasn’t available. The Gulab Jamun turned out to be quite good, though not extraordinary. The shocker was the Shahi Tukra. Though they weren’t stingy with the milk ‘sauce’, it wasn’t really rich, but the bread was the kind that could be successfully used for interrogations. You must pray that the tooth prevails!


For about Rs.1800, you could share a couple of cocktails, two non veg starters, a non veg main course dish and a dessert. (Inclusive of taxes and service charge) The service is friendly, but occasionally careless. They also need to be coached on dishes. I had to wonder how many people coming to Forum Value Mall would be interested in this kind of an offering. A pity because once you find your way in, the only thing that could piss you off is the lack of a toilet – you have to use the mall’s common facilities. Despite all that, I think the combination of good food, excellent ambiance, and different and interesting meal deals through the day will help this wonderful hangout establish a stomp of authority in Whitefield’s pub scene.

Stomp, 12A, Ground Floor, Forum Value Mall, Whitefield, Ph: 080 49420000

The era of wearables

In the post on the Internet of Things last month, I’d mentioned two narratives on social products that I considered were working in tandem to shape the future of marketing, consumption, and living itself. Both using sensors – one on things (IoT), and the other on humans (Wearables, though I stubbornly use Techsessories!)  This post is on the latter.

Why I think it matters: Though nowhere remotely close to Chris Dancy levels, I have been interested in this for a while. As I mentioned in my Personal API post, I see it as an evolution of my lifelogging pursuit – from logging in experiences to sensors automatically picking up data – and something that is highly relevant to my area of work – brands. In the big picture, I also see this domain as a key player in the evolution of our species – from our persistent movement towards immortality (physical) as well as, what I hope will be, a more gradual steps towards mindfulness. (mental, emotional)

What is it? Smartwatches are just the beginning, and at a broad level, wearables can already be categorised into

(Some statistics, a primer, and a good classification to broaden your perspectives)

Where is all this going? For the scope of this post, let’s briefly look at the impact/deliverables from three points of view

Consumer: There are quite a number of views (read concerns) that wearables are probably the first step towards turning us into cyborgs. (what I refer to as the augmented human here) There is another line of thought that wonders if all of this is taking us closer to ‘sofalarity‘. I can argue the Hug Shirt both ways! I wonder if, as we race towards singularity, there is an unconscious adaptation that our species is going through to survive, or continue to thrive. Personally, I like to think that technology is giving me the means to first quantify, and then use that data (converted to information and then to insights) to consistently work towards being a better human. ( a qualified self, so to speak)  I have already taken the first step with Goqii. While there is no dearth of trackers, I found their ecosystem approach interesting. I also envision creation of personal APIs becoming easier in the next few years, allowing us to store, analyse and transmit data and information to others.

Ecosystem: At one level, there is going to be some effort in making wearables really mainstream. There is definitely going to be resistance. The answer, as always, is in using wearables as a means to address human needs. On another level, while devices are expanding in scope, quality and sheer numbers, as Chris Dancy mentions in the interview (linked earlier) interoperability is still a concern. (just as in the case of IoT) It’s not just wearables talking to each other, but talking to a larger universe of the IoT.

Brands: This domain has seen its share of brands – standalone ones as well as majors like Apple, Google and Samsung who want in on the action. There are fashion brands too, and I can imagine a near future when technology will be a hygiene factor in many kinds of apparel. While this happens on the device side, the data generated finds application across spheres – think, for example, how this can be applied in the health domain, (from medication to insurance) employment, sports and so on. Thus, there are many roles for brands – a standalone device and ecosystem with minimum connectivity, or devices and/or ecosystems that work in a complementary manner with another set and provide a product/service. As privacy concerns escalate, I believe the role of the consumer will be the key one to watch. This is the opportunity for brands to connect its business purpose to the consumer’s narrative. Brands should work towards gaining the trust of consumers early on and create seamless platforms for connecting devices, data, and users, working towards a common shared purpose.



From not believing that the world needed more than five computers (1943), we have reached more than 1.8 billion smartphones (source) that arguably do more than what a ‘computer’ can. So, a wearable (or a set of them) soon superseding a mobile is very much in the realms of possibility. As functions evolve, form factors will change – that’s inevitable, and on shorter cycles. The last decade in particular  has seen a massive technological evolution, but I think this is just the beginning – we’re at the cusp of a sea change in the way we live and work – about to push beyond the known boundaries of the body and mind. In the context of this evolution, Carl Jung’s profound statement would be a good one to remember – “Who looks outside, dreams. Who looks inside, awakens.

until next time, wearabouts!

P.S.  If the subject interest you, do follow my Techsessories and Health boards

P.P.S. Need a #lulz worthy wearable strategy – Check this out!

The Forest of Stories

Ashok Banker

Book 1 of Ashok Banker’s Mahabharata, MBA if you will. It is an exact rendition of the saga written by Krishna Dweipayana Vyasa. The narrative begins in Naimisha-sharanya, where Ugrasrava, son of Lomarsana and better known as Sauti, arrives to convey the news of Vyasa’s transcendence to the next life, and to narrate the grandest tale ever created.

The tale begins long before the descendants of Kuru faced each other on the battlefield at Kurukshetra. Kurukshetra, famous long before as Samantapanchaka where Parasurama created five lakes of blood from the decimation of kshatriyas, and famous long after as the venue for the sarpa satra conducted by Janamajaya, descendant of the Pandavas.

Sauti explains how Jaya, the original tale swelled from 8800 slokas to 24000, named Bharata and then over several narrations, to Mahabharata, made of one hundred thousand slokas. A narration that Sauti himself was the recipient of, from Vaisampayana, as well as Vyasa himself, at the satra.

The narrative is anything but linear, like a tree with a multitude of branches, and does stick to Vyasa’s original work. It flits from story to story, occasionally coming back to what can be loosely described as central narrative, in this case, a sort of index built by questions being asked to Sauti during his narration. Thanks to this, from creation of the world and the origin of different species to the reason for the Mahabharata war and the stories of many antecedents of the Pandavas and Kauravas, there are stories and stories. This book ends with the introduction to Bharata – the emperor, son of Dushyanta and Shakuntala, after whom the country is named.

As someone deeply interested in mythology, this is a very interesting read, despite the elaborate prose, but what you will get from it completely depends on your level of interest in the epic.