Brands not using the local language has long been a pet-peeve for many consumers and marketing practitioners as well. It is true that sometimes the reasons offered are callous, but there are chances that there has been some thought put into it. This is an attempt to bring out a few of these possibilities.
When Nike took a stand last year, I saw it as an excellent brand play. While that hasn’t changed, recent developments based on LeBron James and the protests in Hong Kong are proving to be a test of character for the brand, because billions of dollars of revenue from China are at stake. Despite the high stakes, this could prove to be an invaluable lesson for the brand on how to shape its personality to navigate the storms that lie ahead. The die is cast, and Nike now needs to fill its own big shoes.
A few days back, it was reported that Facebook now had a million active advertisers, and that LinkedIn has 3 million company pages. I’ll let that sink in, in case you hadn’t heard. Despite all the social-ness, I realised it’s impossible not to call it media. The wiki definition for media is “tools used to […]
(via Threadless) A conversation in office on an unrelated topic led me to ask this question on Twitter. A conversation made me think – are we more ok with business ideas/models being aped compared to creative ideas? If so, why? — manu prasad (@manuscrypts) April 15, 2013 ..and @atulkarmakar gave me his perspectives @atulkarmarkar exactly, […]
Just a couple of weeks back, I’d written about influence and context, and last week the twitterverse had some excitement delivered courtesy Disney. I couldn’t experience it first hand, but got quite a lot of perspective thanks to Karthik’s post and the comments that followed. Personally, instances such as Disney serve as a great filter […]