One of the interview questions that brand managers get asked early in their careers is 'What is a brand?' Some of my favourite answers have been 'a promise to the consumer' and 'a thought in the consumer's mind'. But changing landscapes in technology and consumption mean that the definition remains an evolving one. I found […]
Will.i.am, musician at Black Eyed Peas, and Director of Creative Innovation at Intel, speaking at the Cannes Lions International Festival of Advertising Creativity (to be noted), said, “Ad agencies are yesterday. But ad agencies that can turn consumers into agents that add value to community and life, that’s what it’s about right now.” (via) A […]
Content and the need for brands to get into the space of creating it has been a subject discussed here several times. So, when I read about MTV's tumblr voyage, (via) I thought it would serve as a good handle to revisit the subject. I thought the choice was platform was in itself a great […]
1970 words is long even by my copious post standards, and that is the size of my article on afaqs, on social commerce. That, and a fortnight trip to Kerala meant that I was too lazy to write up something new here. I have shared the article on all the networks, but in case you […]
Since the Skybags driven conversation on Twitter a few weeks ago (related posts by L.Bhat and Karthik) I have wondered about the presence of Facebook/Twitter icons in print ads. So I decided to do a little research on my own. For a week – from 13th – 19th May, I tracked the ads in Bangalore […]