Weekly Top 5
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The Veteran
Frederick Forsyth The book is quite a departure from the regular thrillers that Forsyth is famous for, but that doesn’t take away anything from the quality of the work. It consists of five stories, which showcase the research that characterises Forsyth’s works. I’d actually have taken these for Jeffrey Archer’s work for the quality of […]
AdBag
Eco friendly bags that also doubles up as an advertising medium, that’s AdBag. In conversation with founder Rohit Mukherjee [scribd id=78868188 key=key-296kjwh6654jr4ydil42 mode=list]
Consistency and cohesion
Google’s Search Plus your World once again made me think about consistency, (in terms of a brand’s voice) a subject that finds frequent mentions here. Consistency in branding has been a golden rule for a long time. But by now, brands would be used to seeing their messages layered with the contexts and perspectives added […]