So, the Old Spice man increased the sales of the product. Now we can renew the debate on the efficacy of social media on the bottom line. We obviously won’t ask for correlation data. 🙂 The other side effect is that every brand manager will now want to replicate it – especially the viral and […]
Despite a healthy skepticism for all things Google attempts with social, Wave and Buzz not having helped very much, I was quite excited after I saw the presentation below by Google’s Paul Adams. (the link which I had shared last week) It meant that Google Me was worth keeping a watch on. No, not the […]
The term ‘influencer’ is a recurring one in social media. Mahendra had a tongue-in-click post last week on the subject, and Surekha and I ended up taking it on a tangent, and it reminded me once again of the way ‘influence’ is changing, for all parties concerned – influenced, influencer, the object that links them […]
Even as the first trailer of ‘The Social Network‘ was released last week, and even as fresh rounds of humour/angst on Facebook’s privacy algo (Google’s too) are unleashed regularly, I found that the amount of things I share on Facebook has vastly increased, though the time spent hasn’t increased in proportion. Its probably the ease […]
Despite my niggle with location based services (specifically Foursquare) – that the game part is taking away from the social/utility part of it, I still believe that they’re an excellent step towards bringing reality and the virtual social networks closer. And hence, I do pay attention to the developments in the domain – from how […]