Weekly Top 5

This week's stories include Apple's announcements on Lion, iOS 5, iCloud and updates on iWork, Android woes centred around malware and Lodsys, Facebook's latest statistics, arrangements with online music and video providers, and tie up with Paypal, German Dieting Bestseller: Koch Dich Schlank new features on Twitter, including the Follow button, photo and video integration […]

Weekly Top 5

This week’s stories include Twitter’s Local Trends, expansion and plans to acquire Tweetdeck, Living Social’s and Groupon’s moves in the Deals space, Foursquare Day statistics and Loopt’s Q’s, Google’s quarter results, GMail features, and some Apple news. [scribd id=53596043 key=key-mgn8qcsutn18ez3wvb3 mode=list]

Brand equity in real time

Media Post reports that Yahoo’s latest campaign caused its perception among U.S. adults to fall steeply – apparently, YouGov’s BrandIndex, which tracks daily consumer perception of brands, found that Yahoo’s buzz score had tumbled from 35.4 on Sept. 22 to 25.5 as of Monday. Acknowledging India’s growing significance, the $100 million (global) “It’s Y!ou” campaign […]

Wave Content

And just when Microsoft seemed to get moving on Google, with Bing, its new search engine (in case you haven’t heard) with a $80-100 million ad budget, and bundling the real time social search engine OneRiot with IE8, Google comes right back with what could potentially be a game changer for a whole set of […]