Deconstructing a viral

Google’s Project Glass demo was the best product demo I’d ever seen. The sheer possibilities with such a device was amazing, but in essence, it was the theatrics that impressed. Everyone I shared it with shared it on. It made me think of the concept of a viral. From many murmurs I have heard around […]

Consistency and cohesion

Google’s Search Plus your World once again made me think about consistency, (in terms of a brand’s voice) a subject that finds frequent mentions here. Consistency in branding has been a golden rule for a long time. But by now, brands would be used to seeing their messages layered with the contexts and perspectives added […]