Making sense of nostalgia

# (via) The other day, when discussing brand communication, we noted how nostalgia was such a broad platform that it would appeal to almost everyone.One moment you’re in the present, and sometimes, even without the slightest provocation, you’re off with a reconstruction of events that transpired. For instance, just a week before that, when I learnt that […]

Currencies of hope

In The Narratives of our lives, I had written about how, thanks to the advances of civilisation, many institutional narratives like religion, nation, culture etc have assumed increasing levels of importance in our lives, and how these (and our personal) narratives are probably our way of ensuring a sense of belonging. ‘The Age of Spiritual Machines‘, […]