The In thing

A few days back, I had written about wanting to see an internet entity’s brand campaign. And within a few days, as if on demand, the in.com TV commercials started appearing. In case, you haven’t chanced upon them yet, take a look here, and here. These two have highlighted two aspects of in.com – music […]

In the news

Sometime back, I’d written about the need for newspapers to give the digital medium a bit more consideration in their strategy. While India claims to buck the trend of falling newspaper subscriptions, I wonder how many economies have a thriving newspaper ‘raddi‘ market, the process through which the Indian household gains money by selling old […]

Zoom In

On one hand, i see the TV media guys, sprucing up their websites to improve engagement with users. On the other hand, I also read about how they are sharing content with pure play internet channels. I guess it will be a while before we see exactly how TV and internet will co-exist and still […]