Inside Intel

A video that was shared yeterday on Facebook by a friend got me to check out Intel’s latest global campaign – Sponsors of Tomorrow. I then remembered that a few days back I’d seen a half jacket (a page takeover on pages 1, 2) in TOI, which talked about the same thing though it seemed […]

Figuring Social Media?

Recently, Jeremiah Owyang wrote about Intel’s community efforts, which also throws light on the join vs create debate that has intrigued me too, for quite sometime. Intel’s marketing manager is of the view that companies should join active communities, rather than trying to create them at corporate websites. The two examples used for Intel’s efforts […]