The year that will be…

Crystal gazing began in right earnest in Dec 2012, and across the web, there were many top x predictions for 2013. Trendwatching made a list, and my favourites in it were #9 and #10 – “Full Frontal” and “Demanding Brands” respectively. The first was about brands moving further on the transparency curve and proactively showing […]

Looking ahead

The last post of the year is a mix of several things that caught my attention. Nick Bolton’s article “Disruptions: Wearing your computer on your sleeve” triggered a series of posts, and my favourite was the RWW version, because it brought out a variety of perspectives and potential use cases, ranging from glasses that act […]

Social Shops

One of the trends I think will catch on in the next few years is social commerce, despite the buzz. 🙂 Though word-of-mouth has always been around, newer technologies provide scope for newer manifestations. At this point, social commerce is seen as many things – from f-commerce to group buying/daily deals to virtual merchandise to […]

All hands on deck

Since tis still the season of predictions and ‘looking forward to in 2011’, and because I brought up the subject of brand agencies reshaping themselves for the future, I thought I’d share with you three of my favourite decks of insights from the many that I managed to scan in the last few weeks. We’ll […]