In a post that I found extremely poignant and true, the Guardian calls it out as The Age of Loneliness. It lists out the structural shifts causing this social collapse. “The war of every man against every man – competition and individualism, in other words – is the religion of our time…What counts is to […]
Dove’s immensely viewed ‘Real Beauty’ video has sparked a parody and many debates including how the content would (or would not) help sales. But what it actually reminded me of was a quote attributed to Marty Neumeier (via) Brand isn’t what you say about your product, it’s what other people say about your product. A little […]
Judging by the number of responses to his article in ‘The New Yorker’, Malcolm Gladwell seems to have ruffled quite a few feathers, especially in the Twitter loving community. Not surprising, since he has torn apart at least a couple of Twitter’s poster children revolutions – Iran and Moldova. His grouse seems to be that […]
There was an article recently at PSFK, which, in addition to the impending data explosion, also talks of the need for brands to invest in technology to mine, analyse and identify changing consumer needs and opportunities. Though probably, at a later stage, the automatic ‘sensors’ mentioned in the article would beat the self-expression media services […]