My earlier post on media consumption fragmentation also made me think of the other side – the creation perspective. Despite the hubbub of “integrated campaigns”, some platform, more often than not, plays the lead. In earlier eras, choices were easier – until televisions came into the picture, it was limited to newspapers, events, radio; even after […]
A couple of weeks back, I’d written about the increasing broadcast tendencies on social platforms. Some events last week reminded me of something I’d tweeted a while back – “let’s make it trend” is the new “let’s make a viral” — manu prasad (@manuscrypts) May 11, 2012 It is, for better or worse, an item […]
It was an interesting coincidence that a couple of weeks back, around the time I posted on brand building and the effects of instant gratification (largely in the context of social media), I also got into a minor debate with a colleague on brand communication – tonality, voice etc. This is a topic I constantly […]