Brands & Associations..

When we met sometime back, Nikhil asked whether I’d noticed the smudging of the Coke logo in a scene from Slumdog Millionaire. I hadn’t, and we weren’t sure if there was something to it. A few days back, I saw this article in Campaign India, which spoke about Mercedes and Coke rejecting an association with […]

Contrabrand

And they asked in desperation, If you had to choose between sin and God, weaver, what would you choose? And he laughed and he said, Sin, always sin. Sin is fun, sin is forbidden, sin is, what shall i say, so sinful. They should forbid God as they forbid sin, then maybe he would become […]