Tag: Nielsen

Broadcast 2.0 then?

Facebook is planning a new video-ad product that will offer video advertisers the chance to target video ads to large numbers of Facebook users in their news feeds across devices. It is also becoming more public about its Publishing Garage, that aims to put into place a set of measurements to demonstrate how well campaigns are working. […]

Aggregation and Segregation

The ‘Morgan Stanley report‘, compiled by their 15 year old intern- on how teens (UK ) consume media- released a few days ago, got less than an enthusiastic response on the web, in spite of (or because?) their introduction stating that they don’t ‘claim representation or statistical accuracy’. While newspapers and radio find least favour […]