On the day that gay sex was made legal in India, I had wondered aloud on Twitter, whether condom brands like KS, Moods or even a deo brand like Axe – whose communication is all about attracting people (the female gender so far, since its a deo for men) – would use the occasion to […]
The new Samsung TVC, starring Aamir Khan has been airing for sometime now, and I’m still trying to figure out exactly what it means. I’m okay with a brand aiming for the best, and looking out for cutting edge technology, but what’s with the tagline – ‘Next is what?’ Is that a question to me? […]
A long time ago, during those heady MBA days, a few of us had put together a theme for the batch – kaizen, a Japanese philosophy for constant improvement. I think it still holds a lot of relevance with regards to the way brands treat themselves. Google, while not the web’s knight in shining armor […]
I’m quite an Aamir hater these days, after his unpalatable sense of humour, and that has prompted me in the past to be a savage critic of most ads that he does. Of course, I really feel that he has not been used correctly, but I have always wondered if I was being objective enough. […]
I usually don’t pay much attention to car and bike ads, primarily because I am not their target audience, at least for now, and from a brand pov because, they will either show me ads, attitude or stunts (though i liked the most recent Pulsar ad, the music mostly 😉 ) I really can’t blame […]