The bang & the buck

A decade ago, while working with a newspaper group where our small team managed three brands, we had an interesting situation. One of the brands, a vernacular broadsheet, was at an advanced stage in its lifecycle where it had to be made relevant and exciting for a newer set of readers who were native to the region. Another brand, an English compact daily (we didn’t like to be called a tabloid!), was an absolute newbie aimed at what could broadly be called an ‘immigrant’ audience. This was made interesting because research showed that the ‘triggers’ for the two sets of readers were quite at odds with each other. To elaborate, but without nuances, the positioning of the vernacular brand would be around showcasing pride in local language and culture, laced with jingoism, and that of the English brand would be around a cosmopolitan outlook. Holding both these diametrically different ideologies and doing justice to both was quite an exciting experience.

That nostalgia bout was triggered because I’m increasingly seeing this friction between different parts of the population escalate. A certain angst that seems to flare up on various seemingly unconnected issues. So here’s a thought. I am not really a Javed Akhtar fan, and a lot of people dissed him when he connected the Bangalore New Year molestation incident to social segregation and economic divide, but I strongly believe that many of the horrors we witness today – from terrorism to road rage – have economic disparity at its heart. I had written about this in the context of our convenience attitude towards injustice during the Nirbhaya incident. To note, this is not a right-wrong commentary, because I also strongly believe that moral objectivity is an oxymoron. More

Ram Gopal Varma ki ma!@#$%^

Ram Gopal Varma’s gags should be stopped, period!! His next movie should be “How to make a big B movie with Big B”. Coz thats what he has done, taken 3 national award winning actors and made the biggest B-grade movie ever. (with due apologies to B grade movie makers, dont sue me)

With Mohanlal, Big B, Ajay Devgan, Sushmita Sen, guess who gets maximum screen time – Nisha Kothari as ghunghroo, basanti’s new age avtaar!! I wouldnt have minded much if she stuck to her regular attire, but no, RGV made the cardinal mistake of trying to make her act. Since basanti’s horse cart was replaced by an auto, she had to do both Basanti’s and Dhanno’s roles, and as far as dubbing goes, she succeeded, coz she sounded like a child that they might have had while horsing around!!!

And poor poor Mohanlal, who in my view is the finest actor around, bar none. i wonder how RGV convinced him to wear a beard that must have come out of Anil Kapoor’s waxed remains or something, I am sure RGV didnt pay for it. That, or somewhere, some bear is missing its posterior fur!!

And Chakravarty (Satya), Rajpal Yadav and VJ Gaurav, all in roles which competed with Nisha Kothari’s regular costumes and acting talent in terms of miniscule-ness. To cut a long story short, the only entity that deserves Aag is RGV’s factory, they really should set fire to that place.

Until next time, aaaarghhh

Source: Unknown

PS: This post is issued in public interest (the fact that this blog has attempted a review is proof of that)