continued from Part 1 Creating, correcting and maintaining brand perception and resolving customer issues were fundamentally the objectives when operating in the customer care and brand domains respectively. But this was not an end in itself. The end objective of the business is revenue, and that makes up the remaining story. 3. Product: In this […]
There was a good ‘debate’ at the McKinsey debate zone on whether people will pay for content, in the context of newspapers. An old debate by now, and one whose conclusion is being seen around, with very few exceptions (the reasons for the relative success of the Big 3 of fee-for-content services—the FT, the Economist, […]
Google’s Fast Flip has been receiving quite a lot of attention these days. Based on the Google News model of aggregation and categorisation, Google has partnered with quite few sources including BBC, BusinessWeek, Washington Post, New York time, to name a few, which shows previews of their pages on Fast Flip, but looks exactly like […]
Facebook’s redesign continues to make news on a regular basis. With a whole lot of vociferous users making the 237 Ways To Get Free Publicity ir dislike quite clear, with the help of a layout poll, it was interesting to see that a lot of advice was given to Facebook to not just blindly give […]
The video that marked the end of Rocky Mountain News, a daily newspaper in Denver, would have a sobering effect on anyone who’s worked in the industry. The newspaper printed its final edition on Feb 27th, 55 days short of its 150th birthday. And there’s no succour when The Business Insider points out a list […]