For context, I believe the first chance was brand/marketing. That potential has pretty much been converted into a banal, mostly campaign oriented, traditional media (with better targeting thanks to various contexts) approach, though thankfully, we have do some rebel strongholds. I can clearly see this within the Big Shift construct – the third wave is […]
I spent Rajinikanth’s birthday at Jaipur, all thanks to one of my favourite bloggers – Kavi, who, in his official avatar, invited me to his organisation’s annual HR conference. The theme of the conference was Evolve Connect Enhance, and I can honestly say that many of my perspectives were enhanced during discussions about the real […]
There was an intriguing article on HBR last month, titled “Can Companies Both Do Well and Do Good?” It was based on a research that looked at the correlation between the financial performance of firms and their social & environmental performance. At the corners of a grid made of both kinds of performances on X […]
In the last few weeks, I have had several interesting conversations on the subject of social’s utility to brand building. I realised that I often veered towards building the product/service ground up with social inherent in it. I was trying to understand why and that took me back to the ‘aligning business to social’ vs […]
In the last post – on defining social collaboration – I had also applied it in the context of social business. It was a brief mention and I did describe it as a utopian thought at this stage. However it reminded me of a debate late last year on Social Business and Enterprise 2.0, because […]