Brands have always been storytellers, but new platforms bring with them opportunities and complexities that warrant a tweaking of the craft. Welcome to transmedia storytelling. And you can read the rest of my article on afaqs. (Just this once, don’t mind) 🙂
As I am wont to do at infrequent intervals, I came up with one of those quirky connections – this one, for Tata Sky. I mentioned on Twitter that “aamir’s ghajini character could find Tata Sky Plus’ features quite useful-pause, rewind, record 😉 wonder if they’ll make a TVC with that”. In the days that […]
I did wonder what was cooking when Aamir first appeared in the Tata Sky Plus teasers. But in the end, i felt that with this different service (a personal video revorder, that allows you to pause, record and rewind Live TV), and two brand ambassadors, they could’ve really made a great, extended storyline out of […]
It would’ve been a big shock to Airtel, having their entire teaser campaign hijacked by BIG. Painstakingly created, their four ads conveyed four different aspects of the service and had the ‘See you at home’ and the red couch in common. Though I missed the ads, I read this report about Airtel’s launch of their […]
Reading this post today, on how Tata Sky and Dish TV have both partnered with matrimony portals -Bharat Matrimony and Shaadi.com respectively, in the space of a single day, I realised how fickle competitive advantages really are. It also reminded me of a much debated post on Scobleizer yesterday on tech blogging, and where it’s […]