Project Lead

My earlier post on media consumption fragmentation also made me think of the other side – the creation perspective. Despite the hubbub of “integrated campaigns”, some platform, more often than not, plays the lead. In earlier eras, choices were easier – until televisions came into the picture, it was limited to newspapers, events, radio; even after […]

It’s all roleplay

The other day, Samadooram, a talk show on Mazhavil Manorama featured Revathy, in the context of Revathy’s own show Kanamarayathu on the same channel, that deals with children who have run away from home. I’m not a viewer of that show, and cannot really comment on the content, but… (Opinion – on related things – follows. 🙂 ) […]

Amagi

Amagi provides a technology that gives advertisers the opportunity to target specific geographies on national television channels. In conversation with co-founder Srinivasan KA.   [scribd id=75290142 key=key-1q6jss7iqek23vr0xe99 mode=list]