The year that will be…

Crystal gazing began in right earnest in Dec 2012, and across the web, there were many top x predictions for 2013. Trendwatching made a list, and my favourites in it were #9 and #10 – “Full Frontal” and “Demanding Brands” respectively. The first was about brands moving further on the transparency curve and proactively showing […]

Human Brands

Trendwatching’s trend for March 2012 is quite an interesting one – ‘Flawsome‘, driven by brands becoming more ‘human’ and the fast rise of transparency. It’s quite an irony – this ‘fall out’ of the era in which people are trying to be brands and making sure that (even) their Facebook Timeline (in addition to LI, […]

Social Shops

One of the trends I think will catch on in the next few years is social commerce, despite the buzz. 🙂 Though word-of-mouth has always been around, newer technologies provide scope for newer manifestations. At this point, social commerce is seen as many things – from f-commerce to group buying/daily deals to virtual merchandise to […]