It’s been more than 2 years since I wrote about social commerce on afaqs, and since then, there have been massive changes right from the definitions to the operations of social commerce. Karthik’s recent post on the subject led me to think about it again. I’ve always felt that most of the popular definitions of social commerce […]
A few days back, it was reported that Facebook now had a million active advertisers, and that LinkedIn has 3 million company pages. I’ll let that sink in, in case you hadn’t heard. Despite all the social-ness, I realised it’s impossible not to call it media. The wiki definition for media is “tools used to […]
Just a couple of weeks back, I’d written about influence and context, and last week the twitterverse had some excitement delivered courtesy Disney. I couldn’t experience it first hand, but got quite a lot of perspective thanks to Karthik’s post and the comments that followed. Personally, instances such as Disney serve as a great filter […]
It’s raining discounts and practically everything is on ‘Sale’, except probably Trivortex bangles! At Myntra, we’ve been having an ‘I Love Sale’ campaign running since January. While we have been tweeting about it since then, last week we decided to take the relationship to the next level. The #ReplaceMovieTitlesWithSale turned out to be a huge […]
I completely missed Bigg Boss 6. Except for knowing that the arrested-for-sedition cartoonist and Sapna Bhavnani were participants, my exposure to it was limited to lunch conversations at office, where two of my friends seemed to be avid followers. 🙂 I thought my ignorance was only fair, since they are usually clueless when I mention […]