Update: Autumn-Winter 2011

The last few weeks have kept me busy, thanks to a career crossroad. I had a few options, each of which presented its own share of pros and cons. At a larger level, there was a dilemma on whether to stay as a consultant or get back to a job. This tussle is something I’d like to document in depth, so that’s a story for later.

It was made even more difficult because the major consultancy option was with an organisation whose work I respect and whose domain is a personal interest area. I also had a couple of ‘smaller’ consultancy options, which offered work in interesting domains, in addition to my regular Bangalore Mirror columns. There was also a job option which would allow me to work with a couple of people whom I’d gotten to know through Twitter, and whom I like and admire for their perspectives.

After much consideration and with a little help from invaluable friends over DMs and chats, the update on the LinkedIn profile now reads ‘Head -Social’ at Myntra. In addition to various personal priorities, I chose to go with this opportunity because it gave me the maximum scope to implement the concepts I frequently write about on the blog. The organisation is at that rapid growth stage where I can work towards making ‘social’ inherent in processes across domains. In addition to the ‘social’ piece, I’ll also be working on a couple of other domains.

So, in addition to the regular kind of posts here, I’ll hope to share the experiences of creating a ‘social’ strategy and implementing it on the client side. The mandate is to embed social in fashion, not be social after a fashion, and so, I think we’re in for a lot of fun. 🙂

until next time, job 2.011